"Religion is not only good for business,it is the best business of all;start up costs are low,there are never any problems with supply or inventory and one receives tangible goods for intangible one."[Lise McKeen].
NO BUSINESS LIKE GOD BUSINESS :INDIAN GOD MEN FIND SPIRITUALITY TO BE PROFITABLE [DNA] !
BREATHE EASY :-
The success story of Sri Sri Ravi Shankar’s Art of Living (AOL), headquartered in Bangalore, is no less fascinating. The organisation’s crowning glory is its international appeal. Founded in 1981 by the soft-spoken guru, AOL has become an educational and humanitarian movement across 150 countries claiming to have touched 370 million lives, with its stress management and other spiritual initiatives.
Like all good things in life, the healing and rejuvenation process comes for a price. A three-day course in Sudarshan Kriya, its most popular programme, in the ashram costs more than Rs 3,000 for an individual, with accommodation and food.
Other AOL programmes, which include Youth Empowerment & Skills (YES) workshop — a life-skills programme for those aged between 18 and 30 — the Sahaj Samadhi Meditation, described as a natural, effortless system of meditation; and the Sri Sri Yoga courses designed by the spiritual leader himself to nurture the body, mind and spirit, too command a range of fees between Rs 3,000 and Rs 6,000.
One has to admire the efficient business model of the AOL. When a person is interested in joining a course or a programme, the AOL website guides him/her to a name and a number of a teacher who would be conducting the programme. If you are interested, you click on ‘interested’ and the website then asks you for your personal details (name, phone number, email ID).
Within minutes a person calls you with all the information you need. The payment is made on the spot via cheque or cash, or online if the programme is at the ashram. The money collected by the teachers goes to the ashram funds, which is sent in by the teachers who are basically volunteers working part-time.
Thousands of people daily take the courses.
There are other spiritual gurus not so famous as the ones above.
The chances are that most of them are waiting for the right moment. The moment when fame acquires critical mass and translates into money. Inside every successful godman lurks a suited CEO with a power point presentation at hand.
NO BUSINESS LIKE GOD BUSINESS :INDIAN GOD MEN FIND SPIRITUALITY TO BE PROFITABLE [DNA] !
BREATHE EASY :-
The success story of Sri Sri Ravi Shankar’s Art of Living (AOL), headquartered in Bangalore, is no less fascinating. The organisation’s crowning glory is its international appeal. Founded in 1981 by the soft-spoken guru, AOL has become an educational and humanitarian movement across 150 countries claiming to have touched 370 million lives, with its stress management and other spiritual initiatives.
Like all good things in life, the healing and rejuvenation process comes for a price. A three-day course in Sudarshan Kriya, its most popular programme, in the ashram costs more than Rs 3,000 for an individual, with accommodation and food.
Other AOL programmes, which include Youth Empowerment & Skills (YES) workshop — a life-skills programme for those aged between 18 and 30 — the Sahaj Samadhi Meditation, described as a natural, effortless system of meditation; and the Sri Sri Yoga courses designed by the spiritual leader himself to nurture the body, mind and spirit, too command a range of fees between Rs 3,000 and Rs 6,000.
One has to admire the efficient business model of the AOL. When a person is interested in joining a course or a programme, the AOL website guides him/her to a name and a number of a teacher who would be conducting the programme. If you are interested, you click on ‘interested’ and the website then asks you for your personal details (name, phone number, email ID).
Within minutes a person calls you with all the information you need. The payment is made on the spot via cheque or cash, or online if the programme is at the ashram. The money collected by the teachers goes to the ashram funds, which is sent in by the teachers who are basically volunteers working part-time.
Thousands of people daily take the courses.
There are other spiritual gurus not so famous as the ones above.
The chances are that most of them are waiting for the right moment. The moment when fame acquires critical mass and translates into money. Inside every successful godman lurks a suited CEO with a power point presentation at hand.
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