AKSHAY TRITHYA TODAY!
NEW MODERN CONSUMERIST DIVINE OBSERVANCE!
Akshay trithya, also known as Akshay Teej, is Hindu and Jain 'holy' day that falls on 3rd tithi [lunar day] of the bright half [shukla pakhsh] of the Indian month of Vaishakha. Accordingly to Hindu mythology, said day is not only birthday of Hindu sage Parshurama, but is also supposedly 'ruled' by Vishnu-the 'preserver god'. There has been associated myth that starting a new work or buying valuables on this day, is divine panacea for 'luck' and 'success'.
Traditionally has been linked with child marriages too. Even today,despite law against child marriages, such marriages are solemnized in many parts of the country, mainly due to supposed alignment of the sun and the moon-considered auspicious for respective parents. It is mystery when and how, said day got corporate makeover and its exclusive modern observance for purchasing gold. True to class interests, even world gold council has declared Akshay Trithya as 'auspicious' for buying gold and silver ornaments. Eric Hobsbawn and Terence Ranger have rightly said, 'not only the symbols and the rituals have to be invented afresh, but a 'historic continuity' has to be 'invented' for them.'
Classical example of establishing a lineage with the older tradition.
NEW MODERN CONSUMERIST DIVINE OBSERVANCE!
Akshay trithya, also known as Akshay Teej, is Hindu and Jain 'holy' day that falls on 3rd tithi [lunar day] of the bright half [shukla pakhsh] of the Indian month of Vaishakha. Accordingly to Hindu mythology, said day is not only birthday of Hindu sage Parshurama, but is also supposedly 'ruled' by Vishnu-the 'preserver god'. There has been associated myth that starting a new work or buying valuables on this day, is divine panacea for 'luck' and 'success'.
Traditionally has been linked with child marriages too. Even today,despite law against child marriages, such marriages are solemnized in many parts of the country, mainly due to supposed alignment of the sun and the moon-considered auspicious for respective parents. It is mystery when and how, said day got corporate makeover and its exclusive modern observance for purchasing gold. True to class interests, even world gold council has declared Akshay Trithya as 'auspicious' for buying gold and silver ornaments. Eric Hobsbawn and Terence Ranger have rightly said, 'not only the symbols and the rituals have to be invented afresh, but a 'historic continuity' has to be 'invented' for them.'
Classical example of establishing a lineage with the older tradition.
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